Our Approach to Building AI
Most companies build AI assistants that wait for prompts. We build autonomous agents that monitor the world and act when conditions are right. Here's how we do it.
Core thesis: The next generation of AI won't be better chatbots. It'll be systems that operate autonomously—answering phones, monitoring prices, managing schedules—without human prompting. This requires fundamentally different architecture.
Core Principles
Proactive, Not Reactive
Traditional AI waits for prompts. We build systems that monitor, predict, and act autonomously.
→ Event-driven architecture with continuous monitoring loops rather than request-response patterns.
Simple Models, Complex Orchestration
The LLM is 20% of the system. The real complexity is in reliability, latency, and decision logic.
→ Streaming pipelines, fallback chains, and state machines that handle edge cases gracefully.
Latency as a Feature
Sub-2s response times aren't optional. Speed determines whether users trust autonomous systems.
→ Parallel processing, warm connections, predictive caching, and aggressive optimization.
Designed for Zero-to-Production
Serverless-first architecture that scales from 10 to 10,000 users without infrastructure changes.
→ Vercel Functions + edge compute, connection pooling, and usage-based pricing that scales linearly.
Fail Gracefully, Always
AI fails. APIs timeout. Networks drop. Our systems degrade gracefully instead of crashing.
→ Circuit breakers, fallback responses, retry logic with exponential backoff, and monitoring at every layer.
Ship Fast, Learn Faster
Production teaches more than unit tests. We optimize for iteration speed over premature optimization.
→ Feature flags, canary deployments, real-time monitoring, and weekly release cycles.
Architecture Patterns
These patterns recur across all our products. They're the building blocks of autonomous AI systems.
Event-Driven Monitoring
How do you know when to take action without constantly asking?
Continuous background jobs (cron) that poll external state and trigger actions when conditions are met.
Autonomy PricePulse™ checks prices every 4 hours. When a drop >10% is detected, it immediately alerts the user via voice call.
// Vercel cron runs every 4 hours
export async function GET(req: Request) {
const products = await getActiveProducts();
for (const product of products) {
const currentPrice = await fetchPrice(product.asin);
if (shouldAlert(product, currentPrice)) {
await callUser(product.userId, {
product: product.name,
newPrice: currentPrice,
savings: product.lastPrice - currentPrice,
});
}
}
return Response.json({ checked: products.length });
}Streaming Pipelines
Voice AI needs <2s latency. Sequential processing takes 5-10s.
Stream every layer: transcription → LLM → synthesis. Start speaking before the LLM finishes thinking.
Autonomy Receptionist™ streams Deepgram transcription directly to GPT-4, which streams to voice synthesis. Total latency: 1.8s.
// Stream LLM response to voice synthesis
const response = await openai.chat.completions.create({
model: "gpt-4",
stream: true,
messages: conversationHistory,
});
for await (const chunk of response) {
const text = chunk.choices[0]?.delta?.content;
if (text) {
// Synthesize and play immediately
await synthesizeAndStream(text);
}
}Confidence-Based Decision Making
How do you prevent false positives from over-alerting users?
Every autonomous action requires a confidence score. Low confidence → delay or ask for confirmation.
Before calling a user about a price drop, we calculate confidence based on historical patterns and user preferences.
interface Decision {
shouldAct: boolean;
confidence: number; // 0-100
reasoning: string;
}
function makeDecision(context: Context): Decision {
const signals = analyzeSignals(context);
const confidence = calculateConfidence(signals);
// Only act if confidence > 80%
return {
shouldAct: confidence > 80,
confidence,
reasoning: explainDecision(signals),
};
}State Persistence & Memory
Proactive AI needs context across sessions. What did we already tell the user?
Every interaction persists to database. Decision engines check history before acting.
Autonomy Receptionist™ remembers previous calls from the same number. Won't repeat information or re-ask questions.
// Check if we already alerted about this
const recentAlert = await db.alert.findFirst({
where: {
userId: user.id,
productId: product.id,
createdAt: { gte: subHours(new Date(), 24) },
},
});
// Don't spam - wait 24h between similar alerts
if (recentAlert) {
return { shouldAlert: false, reason: "Recently alerted" };
}Key Technical Decisions
Every choice is a trade-off. Here's what we chose and why.
Serverless over containers
AI workloads are spiky. Serverless scales to zero during off-hours and handles 100x spikes instantly. No DevOps overhead.
PostgreSQL over NoSQL
Relational data (users, calls, products) with strong consistency requirements. Prisma provides type-safe queries.
Monorepo over microservices
Small team, shared types/utilities. Microservices add coordination overhead we don't need at this scale.
Twilio over custom WebRTC
Telephony is complex. Twilio handles PSTN connectivity, compliance, and reliability. We focus on AI logic.
OpenAI API over self-hosted models
Inference cost ($0.03/min) is negligible vs engineering time. Self-hosting adds operational complexity without ROI.
Monitoring > Testing
Unit tests catch syntax errors. Production monitoring catches real user problems. We invest heavily in Datadog + Sentry.
Automation vs. Assistance
AI Assistants (Not Us)
- ✗Wait for user to ask
- ✗Require constant prompting
- ✗Can't monitor external events
- ✗No memory across sessions
- ✗User bears cognitive load
Autonomous AI (Our Approach)
- ✓Monitor continuously, act proactively
- ✓Make decisions based on context
- ✓Trigger on external events (calls, price drops)
- ✓Persistent state and conversation memory
- ✓Zero cognitive load for users
Example: A chatbot waits for you to ask "Did the price drop?" An autonomous agent monitors 24/7 and calls you the moment it drops below your threshold.
The second approach requires fundamentally different infrastructure: background jobs, state management, decision engines, and multi-channel alerting (voice, SMS, email). That's what we build.
The Future: Full Autonomy
Today, our systems alert you when action is needed. Tomorrow, they'll execute autonomously within your preferences. Imagine AI that automatically books appointments, purchases products within budget, and declines meetings—no confirmation required.
That's where we're headed. Proactive first, autonomous next.
Want to see this approach in action?